ICONICX announces the acquisition of CUP Solidale, an Italian digital healthcare platform that enables patients to search, compare and book private healthcare services online.

This transaction represents a strategic step in Iconicx’s expansion within the healthcare sector, reinforcing the Group’s commitment to developing AI-enabled, patient-centric digital solutions. CUP Solidale brings to the Group a well-established platform connecting thousands of private healthcare facilities and medical professionals, with a strong presence across the Italian market.

By integrating advanced digital technologies with a human-centric approach, Iconicx aims to further enhance how healthcare services are accessed, managed and experienced, supporting a more efficient, transparent and accessible healthcare ecosystem.

“Our goal is to become a point of reference for customer experience in the healthcare sector,” said Gabriele Moretti, Founder and Chairman of ICONICX. “Through targeted investments and purpose-built platforms, we continue to develop solutions that respond to real market needs, enabling people to access healthcare services more easily, securely and effectively.”

CUP Solidale enables users to book and pay for healthcare services remotely, comparing options based on availability, location and cost. With hundreds of thousands of bookings completed and a broad network of partner clinics and professionals, the platform represents a key asset in Iconicx’s healthcare strategy.