ICONICX announces the acquisition of Centrinex, a Kansas-based company, strengthening the Group’s presence in the United States and further expanding its international footprint.

This transaction represents a significant milestone in Iconicx’s global growth strategy, reinforcing its position in the North American market and supporting the Group’s long-term development across key international geographies. With an established presence across Europe and South America and a technology hub in New York, ICONICX continues to build a scalable and globally integrated organization.

The expansion in the United States enables ICONICX to accelerate the adoption of advanced digital technologies, including Generative AI, to support organizations in improving how they design, manage and evolve customer experiences.

“Joining Iconicx will allow us to further modernize our operations and accelerate the adoption of innovative technologies designed to enhance customer experience,” said Bart N. Miller, CEO of Centrinex.

The acquisition also strengthens the Group’s ability to introduce Smile.CX to the U.S. market, ICONICX’s technological framework designed to combine advanced automation with a human-centric approach, supporting scalable, high-quality and data-driven experiences.

“ICONICX’s ambition is to build a global technology group capable of driving innovation in customer experience through the strategic use of Artificial Intelligence,” said Gabriele Moretti, Founder and Chairman of ICONICX. “With the acquisition of Centrinex, we strengthen our investments in the U.S. market and reinforce our ability to deliver innovative, AI-enabled solutions that help organizations evolve how they engage with their customers.”

Through this acquisition, Iconicx continues to pursue its vision of sustainable international growth, combining technology, data and human expertise to create long-term value for organizations operating in increasingly dynamic and global markets.